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The Program

*Program subject to change/more details to come

POWERED BY PHTA MIDWEST CHAPTER

MONDAY, MARCH

11th

10:00am - 4:00pm

Registration

Registration Open

1:00pm - 4:00pm

Workshop

Marketing Bootcamp

Scott Reynolds • The Get Smart Group

Join Scott Reynolds, co-founder and CEO of The Get Smart Group, for an in-depth marketing workshop to prepare your pool and spa business for 2024. In this class, we’ll cover everything from where you should be spending your ad dollars, to setting a budget, proper sales training and more. Over this three-part course, you’ll gain an understanding of what will work in 2024, what reporting data to pay attention to, and how to motivate your sales team with clear goals. Attendees will develop a 12-month marketing calendar, set realistic goals (along with advertising budgets), and work out an evergreen offer (or two) to maximize the “down times” throughout the year.

​

  • Part One: Where and How to Advertise Your Pool and Spa Store

  • Part Two: Developing a 12-month Marketing Calendar

  • Part Three: Why a CRM is Critical and Getting Your Team to Use One

1:00pm - 4:00pm

Workshop

Succession Bootcamp

Scott Hunsaker • Ardent Group

Scot Hunsaker, pool industry veteran, runs the Ardent Group, whose mission is to help business owners prepare for a healthy succession. He is the former CEO of aquatic design firm Counsilman-Hunsaker, where he grew the company's revenue by a factor of 10, opened four new offices and in 2012, sold the firm to his employees for cash. Here he provides a three-part afternoon workshop for those who are considering, or beginning to consider, a plan for stepping away from the business and transitioning to new leadership.

​

  • Session 1: Defining What Is Important for You in a Successful Succession Plan

  • Session 2: Preparing Your Leadership Team for a Successful Succession Plan

  • Session 3: How to Implement the Ownership Transfer Proces

​​

*Note: Registration is required - fee is included in your AQUA Live full conference registration.  If you are already registered for the conference, and would like to attend this workshop, please let us know at: questions@aquamag.live

5:00pm - 7:00pm

Networking Event

Reception

Enjoy this private reception for AQUA Live participants and vendors.

TUESDAY, MARCH

12th

10:00am - 4:00pm

Registration

Registration Open

1:00pm - 4:00pm

Workshop

Tech Splash:

Investing in Technology for the Future

Scott Reynolds • The Get Smart Group

Join Scott Reynolds, co-founder and CEO of The Get Smart Group, for an in-depth marketing workshop to prepare your pool and spa business for 2024. In this class, we’ll cover everything from where you should be spending your ad dollars, to setting a budget, proper sales training and more. Over this three-part course, you’ll gain an understanding of what will work in 2024, what reporting data to pay attention to, and how to motivate your sales team with clear goals. Attendees will develop a 12-month marketing calendar, set realistic goals (along with advertising budgets), and work out an evergreen offer (or two) to maximize the “down times” throughout the year.

​

  • Part One: Where and How to Advertise Your Pool and Spa Store

  • Part Two: Developing a 12-month Marketing Calendar

  • Part Three: Why a CRM is Critical and Getting Your Team to Use One

1:00pm - 4:00pm

Workshop

Succession Bootcamp

Scott Hunsaker • Ardent Group

Scot Hunsaker, pool industry veteran, runs the Ardent Group, whose mission is to help business owners prepare for a healthy succession. He is the former CEO of aquatic design firm Counsilman-Hunsaker, where he grew the company's revenue by a factor of 10, opened four new offices and in 2012, sold the firm to his employees for cash. Here he provides a three-part afternoon workshop for those who are considering, or beginning to consider, a plan for stepping away from the business and transitioning to new leadership.

​

  • Session 1: Defining What Is Important for You in a Successful Succession Plan

  • Session 2: Preparing Your Leadership Team for a Successful Succession Plan

  • Session 3: How to Implement the Ownership Transfer Proces

​​

*Note: Registration is required - fee is included in your AQUA Live full conference registration.  If you are already registered for the conference, and would like to attend this workshop, please let us know at: questions@aquamag.live

5:00pm - 7:00pm

Networking Event

Reception

Enjoy this private reception for AQUA Live participants and vendors.

WEDNESDAY, MARCH

13th

10:00am - 4:00pm

Registration

Registration Open

1:00pm - 4:00pm

Workshop

Tech Splash:

Investing in Technology for the Future

Scott Reynolds • The Get Smart Group

Join Scott Reynolds, co-founder and CEO of The Get Smart Group, for an in-depth marketing workshop to prepare your pool and spa business for 2024. In this class, we’ll cover everything from where you should be spending your ad dollars, to setting a budget, proper sales training and more. Over this three-part course, you’ll gain an understanding of what will work in 2024, what reporting data to pay attention to, and how to motivate your sales team with clear goals. Attendees will develop a 12-month marketing calendar, set realistic goals (along with advertising budgets), and work out an evergreen offer (or two) to maximize the “down times” throughout the year.

​

  • Part One: Where and How to Advertise Your Pool and Spa Store

  • Part Two: Developing a 12-month Marketing Calendar

  • Part Three: Why a CRM is Critical and Getting Your Team to Use One

1:00pm - 4:00pm

Workshop

Succession Bootcamp

Scott Hunsaker • Ardent Group

Scot Hunsaker, pool industry veteran, runs the Ardent Group, whose mission is to help business owners prepare for a healthy succession. He is the former CEO of aquatic design firm Counsilman-Hunsaker, where he grew the company's revenue by a factor of 10, opened four new offices and in 2012, sold the firm to his employees for cash. Here he provides a three-part afternoon workshop for those who are considering, or beginning to consider, a plan for stepping away from the business and transitioning to new leadership.

​

  • Session 1: Defining What Is Important for You in a Successful Succession Plan

  • Session 2: Preparing Your Leadership Team for a Successful Succession Plan

  • Session 3: How to Implement the Ownership Transfer Proces

​​

*Note: Registration is required - fee is included in your AQUA Live full conference registration.  If you are already registered for the conference, and would like to attend this workshop, please let us know at: questions@aquamag.live

1:00pm - 4:00pm

Workshop

Marketing Bootcamp

Scott Reynolds • The Get Smart Group

Scott Reynolds • The Get Smart Group

Scott Reynolds • The Get Smart Group

Join Scott Reynolds, co-founder and CEO of The Get Smart Group, for an in-depth marketing workshop to prepare your pool and spa business for 2024. In this class, we’ll cover everything from where you should be spending your ad dollars, to setting a budget, proper sales training and more. Over this three-part course, you’ll gain an understanding of what will work in 2024, what reporting data to pay attention to, and how to motivate your sales team with clear goals. Attendees will develop a 12-month marketing calendar, set realistic goals (along with advertising budgets), and work out an evergreen offer (or two) to maximize the “down times” throughout the year.

​

  • Part One: Where and How to Advertise Your Pool and Spa Store

  • Part Two: Developing a 12-month Marketing Calendar

  • Part Three: Why a CRM is Critical and Getting Your Team to Use One

5:00pm - 7:00pm

Networking Event

Reception

Enjoy this private reception for AQUA Live participants and vendors.

The Speakers

*Speakers subject to change

POWERED BY PHTA MIDWEST CHAPTER

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